Remote marketing agencieshelp businesses acquire and retain more customers by partnering them with marketing talent hired globally. More customers mean more revenue. So, how do they do this- generate higher revenue for businesses?
Remote marketing agencies analyze your business, learn about its:
- mission,
- goals,
- expectations,
- industry,
- clients,
- target audience,
- budget allocations,
- past marketing campaigns and
- branding efforts,
among various other factors of key importance, contributing to your identity as a goods or service provider.
Some of the key services provide can be classified based on the channel of marketing they use or the type of marketing service they provide. That forms 3 broad categories.
- Traditional marketing: uses offline channels to reach intended audiences through a combination of print media (like flyers, brochures, billboards, etc.), public relations, branding efforts, television and radio broadcasts.
- Digital marketing: uses online channels to reach targeted demographics through a combination of paid and organic search channels like Google and Bing, along with social media management, website design, and so on.
- Hybrid marketing: uses a combination of online and offline channels for marketing and advertising your business to expand its brand identity and awareness building efforts.
Advantages of Remote Marketing Agencies
Digital marketing is a cost-effective and highly personalized way to target audiences and spread information and awareness about your company, industry, goods and services offered, and well pretty much everything you would like to talk about.
Although remote marketing agencies usually list out the type of marketing services they offer, as the name implies, they mostly help with looking after digital marketing efforts. Some of the advantages of hiring one for your business are:
1. Cost-effectiveness- As mentioned earlier, hiring digital marketers by partnering with a remote marketing agency allows you to forego overhead costs associated with an office, like rent, electricity, office snacks, etc. This lets you compartmentalize your budget and allocate it judiciously to hire better quality talent from anywhere around the world (we’ll discuss this in the next point) and employ advanced technologies to your advantage.
Tools like customer relationship management (CRM) systems, marketing automation and analytics software, among others, help centralize various touchpoints of the marketing journey. Starting from centralizing the building and storing of digital assets, monitoring performance and tracking the user or buyer’s journey, these tech allow cross-functional departments to streamline their processes. This improves client service, thereby enhancing customer retention, and by extension, revenue, which implies a greater return on investment (ROI).
2. Wider pool of talent- Continuing from the previous point, a bigger budget allows businesses to hire better qualified professionals for particular tasks. However, the biggest allure of partnering with remote agencies is the availability of high-quality talent at affordable costs. So, when you can already access that, a larger budget, courtesy of online marketing, only ensures stronger employee retention and employer brand value.
A strong employer brand not only assures a powerful employee value proposition to further attract the finest talent from the global marketplace, but also, in turn, helps build a reputable brand identity that stands out amongst competitors. Marketing efforts, as discussed, can range from, say, web design to social media management- each of which require highly specialized talent like or , as opposed to one developer looking after graphics, content, UX, as well as development.
3. Scalability and flexibility- Perhaps the unique selling point of remote agencies, the ability of scaling your workforce up and down as per market demands further contributes to higher savings (or revenue, or budget, however you may choose to view it). The flexibility of letting go of or hiring staff enables you higher quality of work from professionals who work like full-time equivalents (FTEs), by foregoing the employee liabilities that come with hiring one.
For instance, during the holiday season, kickstarted by Thanksgiving, many companies offer a plethora of offers, sales and discounts to their customers and potential clients. Followed by Black Friday, Small Business Saturday and Cyber Monday, the end of November marks the beginning of businesses working overtime, till the New Year. So, instead of wasting budgets by paying FTEs, it is financially more feasible to hire remote resources.
Challenges of Remote Marketing Agencies and the Way Out
Despite its many advantages, some of which we touched upon, there are a few challenges ascribed to remote agencies, in general. Concerns have been raised about the productivity of remote workers, maintaining consistent communication among employees, channel of feedback, difficulty in building a uniform office culture, and so on and so forth.
Without diminishing the reasons that must have led to such concerns, it is noteworthy that the pros of hiring remote agencies far outweigh the cons. Especially, when it comes to marketing, remote staffing solutions can not only ensure proper redressal of all such grievances by mitigating risks, but also save time and energy while you are at it!