A rapidly loading website is essential for search engine optimization (SEO) and user experience. If your website changes dynamically and your page loading time is slow it influences search performance, user experience, bounce rates, and revenue.
Page Loading time of a website is the amount of time it takes for someone to see the content after fetching. Google has declared that quickly loading a website is one of the signals used by the algorithms to grade the pages.
Page load time is calculated in seconds and a slow-loading website hurts user engagement and influences the business performance.
Slow-loading websites must be addressed to improve the revenue, traffic, and trustworthiness of the users, revenue, traffic. Here are some important factors that slow down the loading speed of your website. If the performance of your server is below average it takes too much time to react.
Further, if your site contains numerous CSS, Javascript, and picture files, HTTP requests increase. At this time when a user visits your site the browser delivers a request to the server to load several files. And it leads to a slow loading of the website.
Also, if you are using an outdated CMC it leads to slow loading of a page. Whenever you use a CMS such as Wix or WordPress to manage your site make sure that the latest speed optimization plugin or software upgrades have been installed.
To optimize your page load time you need to follow some general steps discussed here. As we all want a we must focus on the CDN.
First, you should make sure that you never use cheap hosting as it affects the performance of your site. Good quality hosting is needed to increase the performance of your site.
If a business owner is hosting a site in India but most of his clients are accessing it from the United States, it leads to a slow page loading. Therefore, the owner should host a version of the website in the United States by using a Content Delivery Network to improve the page loading time.
The large size of images leads to slower loading times. If you want your pages to load quickly then make sure that your images needs to be compressed and optimized.
Sometimes if there are too many plugins available on your website, it leads the unrequired bloat. These bloats cause slow loading of the site.
Further outdated plugins lead to the security threat and sometimes can create compatibility issues. All these things result in the slow loading of the website.
To maintain the performance of your site it is necessary to minimize the plugins associated with your WordPress website. You can delete or disable any plugin that you are not using currently.
You should only make use of the necessary plugins.
Other than that, the minification of the CSS, HTML, and Javascript files is necessary to improve the page load time. Minification of these files includes unnecessary characters, spaces, and other unrequired components to reduce the overall size of the file.
After reducing the size of the file it is easy to merge them. After merging them the page becomes leaner and leads to the fast loading of your web pages.
You need to incorporate browser caching to improve the page load time.
Caching a recently visited website decreases the loading time as the browser is not required to reload the page when a user comes back to the website. If your website is not loading fast and starts losing users, you need to improve its speed immediately.