With Nielsen reporting a 92% consumer trust in UGC video content over traditional ads, harnessing authentic video content from users becomes a potent weapon in the marketing arsenal, offering both credibility and relatability. It is because UGC has diverse content, spanning images, videos, reviews, and testimonials, and provides an avenue to leverage authentic user experiences. By incorporating real users’ word-of-mouth endorsements, businesses can effectively engage and persuade prospects, instilling trust in their products and services.
Grynow Media expresses that nearly 70% of Gen Z and 78% of millennials find UGC helpful in making their purchasing decisions.This is why brands are incorporating genuine UGC videos into their video marketing campaigns.
Today, many marketers and business owners make UGC a part of their digital marketing, not just because it is a trend but because it is a reflection of a profound shift in customer faith and brand relations. According to Statista reports, the utilization of UGC videos is as per the following industries:
- 58% in Beauty, health, and wellness.
- 58% in Electronics
- 52% in Home Goods
- 44% in Travel & Hospitality
- 41% in Apparel & Accessories
- 40% in Sports & Goods
- 9% in Other Industries
But what was the reason that all the industries mentioned above included UGC video content in their marketing strategy? Actually, UGC adds a human touch to brands, allowing consumers to share their experiences and testimonials. This real and unfiltered content resonates with audiences, building trust and engagement. Additionally, it describes product usage, garners reviews, and creates a sense of community around brands, ultimately influencing purchasing decisions. Nykaa, Myntra, Zomato, OYO, Tanishq, etc., are some Indian brands that share brand loyalty with customers through UGC, in which a UGC ads agencyis tasked with giving life to its video material.
Actually, to deliver video-related campaigns and genuine feelings, these steadfast companies use methods like strategic storytelling and creative editing made possible by their expertise and excellence.These agencies understand the brand narrative and produce user-generated content that engages and encourages customers to take purchasing actions.
In this context, Vidzy is the leading . Vidzy has served 1000+ brands like Puma, Zomato, Mamaearth, and Amazon for the last 8+ years, it’s your turn next!
Let’s explore different types of UGC videos that your brands can integrate into their video marketing campaign.
Types Of UGC Ads Videos Offered By UGC Ads Company
Customer Testimonials:
Vidzy records authentic and captivating testimonials, where viewers may see satisfied consumers sharing their stories. To increase the credibility and reliability of the business, Team Vidzy—which focuses on user-generated content—creates testimonials from satisfied customers. UGC video clips nudges audiences to show will to buy your product and services with authentic and genuine customer testimonials thereby, exhibiting a major role in converting a lead opportunity into sale.
Product Demonstrations:
An effective user generated video content service is product demos that explain the product in detail to potential buyers. In order to help the consumer make a purchase choice, these clips showcase the product’s features, functions, advantages, etc. To boost sales rates, it is vital to create videos such as product demos.
Unboxing Videos:
A top UGC ads agency, like Vidzy, creates unboxing footage so viewers can learn more about the things they’re interested in purchasing, much like product demonstrations.
Product Reviews:
Because the evaluation of a satisfied customer is essential while making the final purchasing decision. Therefore, to help consumers make more informed purchases, Vidzy creates video reviews of products, providing detailed and candid benefits, functions, usage, etc., of products. These videos promote consumer trust in the brand and also help customers make informed purchase decisions, key factors to boost conversion rates and SEO.
Now let’s unfold the advantages of Vidzy!
Why Choose Vidzy For You UGC Video Ads
Authentic Engagement:
Vidzy emphasizes authenticity in user-generated content (UGC), for which the video company creates two types of UGC video content. The first type involves collaboration with social media influencers, and the second type features content created by satisfied customers. These influencers have a large and engaged following on social media, which extends the reach of the UGC content. Their recommendations carry weight, add credibility, and influence the purchasing decisions of their followers.
On the other hand, satisfied customers contribute authenticity to UGC videos by sharing their personal experiences. These genuine testimonials and stories from real customers create a relatable narrative for the general public and help potential customers build a feeling of trust and realism around the brand.
Strategic Trend Analysis:
At UGC video company Vidzy, user-generated content (UGC) videos evolved from a creative endeavor to a strategic process that is deeply rooted based on trend analysis. Vidzy assures that the UGC video material is visionary and perfectly fits current market demands by using data-driven understandings and closely observing industry shifts. This analysis forms the backbone of Vidzy’s approach to creating engaging videos.
Cutting-Edge Production Equipment:
As a professional user generated video production agency, Vidzy uses the latest production equipment to create UGC videos. The modern equipment’s usage helps capture UGC videos with the highest quality and precision. They operate professional-grade cameras with interchangeable lenses, prime lights, fill lights, backlighting, quality microphones, audio recorders, and editing tools like Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, etc. Vidzy’s technological advancements make these videos meet industry standards.
Tailored To The Objectives:
Vidzy is also popular as a custom UGC videos agency as it delivers customized UGC videos that help to achieve the brand objectives and goals. Vidzy’s approach involves meticulous customization. With profound experience, the adept team thoroughly comprehends the client’s needs and aspirations, shaping the entire process from conceptualization to the final cut according to their requirements. This plan succeeds in meeting the brand’s identity, messaging, and overarching objectives.
Budget-Friendly Timeliness:
Marketers look for an affordable UGC video company for their UGC videos, where no one can be better than Vidzy. The ad agency provides dual commitment time and cost efficiency. It offers clients a comprehensive solution that optimizes both resources and budgets. During video creation, the UGC ads agency keeps a close eye on the execution process, which adheres to deadlines without compromising on the quality of the final deliverables. These innovative production strategies save time in video production and also manage costs. Let’s start your ugc videos marketing journey with affordable ugc videos with high quality storytelling, influencer featured videos that reflect real user experience and influence your target audience that built trust among their customers which help to increase brands sales and ROI.
The Bottom Line:
In marketing, user-generated content (UGC) is the official voice of the industry. It has a variety of forms, such as social media updates, reviews, videos, podcasts, and more. In fact, such videos provide an opportunity for businesses to build trust and loyalty in the minds of future customers by sharing the positive experiences of their satisfied customers.
Today, understanding the importance of user-generated video material, marketers are turning towards a UGC video company, where agencies like Vidzy have become synonymous with innovative and impactful UGC ads, which are emerging based on their expertise and experience.
Captivate your target audience with compelling product and services ugc ads video that drive massive sales and ROI. Connect top UGC video company in India, Vidzy!