What the user appreciates in UI/UX design: important things to remember

The creators and users of a site or application always have a common goal. This goal is to perform a targeted action. If the user wants to buy something or get some information, he wants to be able to do it quickly and effortlessly. It is the commission of a targeted action that will bring profit to the owners of the company. And success always depends on how thoughtfully the product is made.

The design of any site and application should be convenient and beautiful, otherwise the user will leave it after a few clicks. The UI/UX designer is responsible for these parameters. The design of a site or application is the creation of an interface design with which the user will interact. It’s important to follow to keep your product up to date, but don’t let it ruin the user experience.

UX is one of the most important components of a modern site: UX determines how comfortable the interface is to use. In other words, no matter how beautiful and unique the site is, no matter how the advantages of the product or service are described, if the site is inconvenient, users will close it and go to competitors.

In pursuit of uniqueness, many strive to make the site as unusual as possible, but at the same time UX is sacrificed. Therefore, first of all, you need to think over the usability of the site, and only then develop a visual concept.

Pay Attention To Details

The convenience of the site depends not only on global factors. It happens that during research, testing and scenario development, important details are forgotten. Menu items, icons, tooltips, feedback forms are elements that help the owner achieve the goal, that is, the purchase or order of the service by the user.

Beauty Equals Quality

People often perceive a visually appealing design as more intuitive and user-friendly than one that is less pleasing to the eye. People are used to the fact that things that look better will work more efficiently. In most cases, clients will be more comfortable with minor issues if the design is aesthetically pleasing, this is due to the positive emotional response they experience. This highlights the need for a well-oiled user interface coupled with a robust UX.

Keep The State Of The Previous Page

Make sure that when working with the site, the user does not have to repeat the actions that he has already performed once.

If the user filled in some data or applied filters, went to the next page, and then decided to go back, the previously entered values should not be reset.

The need to re-fill forms or select filters is very annoying, and with a high probability the user will not reach the landing page, but will stop shopping.

Appreciate The Convenience Of The Menu

The menu is one of the most important elements of the website. Sometimes the site grows, but the menu structure does not change on it, but new items are simply added. In long menus, the user can simply get lost and leave the site because of getting tired searching for the right one. Look at the menu through the eyes of a person who is not familiar with your site and product. Is it really convenient?

If your menu has a lot of items and all of them are important, then make the navigation clearer, for example, by splitting the menu into two lines located in parallel. In one, you can place important information about the company and the terms of service, and in the other, a catalogue of the services or goods themselves.

Use Navigation Buttons

If the user has viewed a long content page and wants to return to the menu, he will have to scroll the entire page up again. But the user does not like to spend a lot of time and at some point can simply close the site.

At the bottom of long pages and landings, you can place a button with an arrow “Up”. To return to the top screen, the user does not have to scroll in the opposite direction, but it will be enough just to press the “Up” arrow.


This is an important principle that is constantly promoted by user advocates. In a nutshell, the design should always match the internal elements within the specific design. Similar functions should use similar components to achieve similar goals. This indicates to the user that the end result will be similar to other design elements. This may sometimes be referred to as internal consistency. There are also external coherences, which provide the conventions in which people on the outside are used to pulling away from your design. Specifically how features work in general. For example, an element that looks like a button should always be clickable and take you somewhere. Pressing the back button should take us back.


The design of any product, whether it is a website or an application, is very important for users. That is why you should not neglect important points. Rethink the site or applications from the user’s point of view to evaluate its usability.